If you are an Artist, the Optimistic Vibe Art Marketing™ approach is the single most important ingredient in the creation of art because we help you create an Audience. Without an Audience your art can’t be enjoyed. A sound marketing strategy is to enhance, promote and support your Product. And basically that is what art comes down to, in the world of marketing your art is a Product.
Stating your Art is a product like any other product might sound crass, but the truth is that if you are going to be a professional artist, then you’ll need to make money from your art. You need to sell your art, your product, to make money. Earning a living from art is not easy, fact is approximately only 3% of artists can survive off their labor. All said, treating your art like a product, just like Coca Cola treats a can of Coke, is the only way to survive.
And each artist has two products; 1) the Art, and 2) the Artist. These are two different Product Lines. The Art will sell itself (if liked), but the old saying “People buy the Artist before they buy the Art” is so very true. Look at Van Gogh, couldn’t sell a painting his entire life, but it wasn’t until after his death when his sister-in-law created a Marketing Strategy that Van Gogh’s art was actually sold.
Marketing the Artist is the first ingredient to selling Art. Other principles follow, but marketing the Artist is tantamount to any level of success. The OVArt Marketing™ approach to Art Marketing provides the Artist with an overall marketing plan designed to get the Artist’s name out there.
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